Children’s brand logo design, brand identity, product design, writing, editing, and creative consultation.
The brand identity revolved around whimsy, slow living, handmade products, balance, and simplicity. The color scheme was largely kept to neutral and soft tones, except for the inclusion of the color teal. It was really important for the founder to have the color teal in the logo, and for it to be playful and whimsical. The logo was further inspired by the first collection of toys featuring dinosaurs.
It was important to ensure that the products were made of entirely safe and soft materials, and they were of course also designed with whimsy in mind. The color palettes were always playful, but not overly saturated so as not to stray away from the simplicity intended for the brand. And finally, keeping with the values of slow living, the products were always handmade in small batches.
In addition to guiding the website designer with visuals (UX, website design/layout, colors, font, clarity, ease of use, flow, etc.) I also wrote and edited a few things for the brand, including the website’s About page.
/ˈwʌndrəs/
adjective LITERARY adjective: wondrous
1. inspiring a feeling of wonder or delight; marvellous.
Wondrous is an Egyptian handmade brand, currently focusing on children’s toys and accessories. The brand was created from a passion and value of handmade products, and a mission to use them as a tool through which to raise awareness of child wellness.
We believe in a balanced upbringing for children, slower living, and the benefits of simplicity.
Our brand is built on trust, quality, and authenticity. We encourage wonder and celebrate individuality.
We hope to educate and raise awareness of healthier family dynamics, that ultimately forge nurturing environments.”
Content Samples
Instagram feed overview below. I provided guidance, consultation, and edits when possible for the photos, digital posts, and writing. On some occasions, I further assisted the content creators by personally researching, curating, and writing up posts for them to put together and finalize.
One example includes a winter family movie night list of suggestions available here, which I completed then sent to the copywriter to translate and add any watermarks they saw necessary.
“Spending time with your children is incredibly important, and a fool-proof fun activity to bond over is a movie night! Here are some family-friendly movie reccomendations to watch with your children that are perfect for the winter season!
” مافيش أحلى من اننا نتجمع مع أولادنا لما الجو يبرد ونتفرج معاهم على فيلم حلو! دي اقتراحات افلام ممكن تشوفوها مع ا لاولاد والعيلة!
Another example is the customization announcement post, which I created and wrote, then the copywriter translated, available here.
“Whether it's a toy for your little one, or items for a special event like a baby shower, we customize! All you have to do is send us a message of what you'd like us to customize for you, and we'll walk you through it. Don't forget to message us for more details.”
” لو في شكل اي لعبة طفلك نفسه فيها او لو عندكم مناسبة زي سبوع قريب ومحتاج ين حاجات مخصوصة ابعتولنا في رسالة التفاصيل واحنا هنساعدكم تحولوا التصميم اللي نفسكوا فيه لحقيقة
Usually, however, I avoided micromanagement and let them explore their roles and abilities, providing opinions when asked.
I designed all the brand’s products, from full collections to smaller sets, comfort blanket toys, accessories like the Christmas baubles, party favour items, birthday cards, and even the cloth bags.
